The Marketing Pod had the task to develop our EveryCat Campaign to promote responsible cat ownership and a free desexing program. With minimal funding, Fiona thought above and beyond the budget limitations achieving results for a campaign delivering a TV community service announcement, PR, flyer distribution and other collateral. Her efforts in delivering our message about responsible cat ownership has driven enquiry and awareness about the importance of caring for cats and desexing cats in the Northern Territory. The combination of online and offline elements in her marketing plan ensured a wide spread awareness about caring for cats and the importance of desexing. Her strategic approach to deliver our message on a very limited budget was exceptional. The success of her campaign is still impacting over six months after Fiona has finished working on this project. Furthermore our organization is very confident that the impact of our cat campaign will have long lasting effects for the Darwin region and has improved animal welfare standards for cats.
Ark Aid Inc has no reservation to recommend The Marketing Pod for any community focused project.
Fiona McCaul of The Marketing Pod has delivered diverse strategic projects for NTML and GPNNT in marketing planning for My eHealth Record, media campaign management, marketing strategy for the GP recruitment, consumer engagement ehealth and communications tools for remote and rural communities. Fiona has also delivered through implementation of tactical activities and achieved high impact promotion for our programs on a not for profit budget. Her attention to detail in the end product as well as her communication, quotation process, and reporting is second to none which is why we look forward to working with her again in the future.
“Fiona helped us put together a Territory wide advertising campaign to raise public awareness and encourage consumers to sign up for a new eHealth initiative. She quickly became part of the team, bringing an infectious laugh and vibrancy to the office. Fiona planned a comprehensive marketing and consumer engagement strategy that was very effective, resulting in successful market penetration within a very short period; I couldn’t be happier with the results!”
“I engaged Fiona from The Marketing Pod to assist in a marketing strategy and implementation plan for a niche event I was organising. Fiona set clear goals and expectations for herself and her client’s which for me was very important. Her communication at every stage was fantastic and it was a pleasure to have her a part of my team. Her marketing strategy was incredibly well researched and clearly defined, her implementation plan related with each strategy clearly and became my bible in the lead up to the event. My event would not have been as successful as it was had I not engaged Fiona. I would not hesitate to refer Fiona and look forward to working with her again on future projects!”
“Fiona has a great can do attitude and has provided excellent support to the Department of Business and Employment. She is very professional and has provided sound marketing advice in support of the department’s local, national and international campaign to attract skilled workers to the Territory.”