About Us

Who is The Marketing POD?

The Marketing POD Director Fiona McCaul is a Certified Practicing Marketer with the Australian Marketing Institute is based in a virtual office in Adelaide, South Australia and has been operating since 2010.  Experience and expertise in diverse areas of business, with clients in government, not for profit and private enterprise throughout Australia.

What makes The Marketing POD different to other marketing businesses?

The Marketing POD operates on low overhead costs and specialises in developing marketing strategies for clients that need direction and clarity around where they are going in the confusing and complicated world of marketing a business.  The POD will bring together the right creative POD team, choosing the right service providers to meet clients budgets, service requirements and objectives.  Working with and outsourcing of specialists in social media, graphic design, film and TV production, print and media.

Expertise & experience summary

A diverse and unique blend of various industry experience is outlined below.

Arts marketing

Marketing at Country Arts WA including full rebrand and new website project management.  Marketing of Carclew Youth Arts and South Australian Youth Arts Board across a variety of youth arts projects including music, visual arts, school holidays program, Indigenous Arts and Culture, scholarships/grants and public art projects.

Residential development marketing

Lend Lease  – Mawson Lakes Development, Adelaide – 620-hectare site

  • Launch of Affordable house and land under $200K product – Studio 51 & 75 (2008 UDIA Awards)
  • Grand Masters Collection Display Village launch and VIP event
  • Re-branding of The Cascades Village
  • Launch of the Cascades Lake
  • Delivery of House of Dreams with the McGuinness and McDermott Foundation
  • Grand Masters Awards judging management and awards event management
  • Commercial precinct marketing
  • Strategic land releases including pricing strategies, market demand analysis

Retail shopping centre and precinct marketing

Fiona McCaul has a number of years experience working in retail Shopping Centre precinct marketing, at over 30 shopping centres in commercial portfolios throughout South Australia and the Northern Territory, dealing with various owners and property management firms both national and international, including; Stockland, AMP Shopping Centres, National Mutual, Delfin Realty,  Byvan, and FPD Savills.  Fiona has won 9 Marketing Excellence awards through the Property Council of Australia.